2025-12-19
《TVBS NEWS》Taiwanese Brand Blueseeds Draws Global Attention
TAIPEI (TVBS News) — Taiwan's natural essential oils are gaining international attention for their purity, with Taitung-based brand Blueseeds (芙彤園) attracting global corporations through chemical-free herb farming. Founder Stephanie Chan (詹茹惠) said the company's team in Taitung, a county in southeastern Taiwan, cultivates herbs using natural farming techniques. These methods have drawn significant interest from international buyers seeking premium, sustainably sourced raw materials for their products.Blueseeds avoids chemical fertilizers and herbicides, preserving herbs in their natural state while using extraction techniques that create distinctive fragrances. Chan said the high-quality essential oils have become a trusted source for many brands, with prices increasing due to limited supply. The company transforms raw materials into premium oils through a complete technology chain developed via long-term partnerships, making Blueseeds a preferred supplier for numerous international companies.A British startup has incorporated Taitung's essential oils into its products, highlighting the region's growing international profile through sustainable agriculture. This development supports Taiwan's long-term industrial diversification beyond semiconductors and electronics. Chan expressed hope that Taiwan's "green gold" industry will expand to include Taitung's wellness sector, which she described as showcasing the region's unique natural resources and local farming expertise.The international success of Taitung's herbal products represents a sustainable supply chain connecting local farms, extraction technology, and global brands seeking natural ingredients. This achievement propels Taiwan's agricultural industry toward long-term sustainable growth while providing significant economic opportunities for rural communities in southeastern Taiwan. The development marks a new chapter for Taiwan's export economy beyond its traditional technology sector. Source: TVBS NEWS
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